Selling Your Holiday Let Business

Big Skies Estates is the only estate agency to specialise in the sale of second home investment properties that also generate income as holiday cottage businesses (Furnished Holiday Lets or FHL’s). We focus specifically on the North Norfolk coastal area and have successfully marketed properties from Dersingham in the West all the way around to Sea Palling in the East.

The great news is that a successful holiday let property can be worth up to 10% more when sold as an ongoing business.

Generally second home buyers in Norfolk fall in to three categories: The largest being those looking to invest in a second home for family use which can also generate a second income from holiday letting; those looking for a second home for private use only; and an increasing number of more investment focused buyers who are interested in particular in the Return On Investment (ROI) that holiday cottage properties can generate.

Unique Marketing Approach

This is where Big Skies comes in. We understand that each property in North Norfolk is unique and therefore requires a unique marketing strategy.

We include a specific section on Holiday Let Potential in our marketing both on our website and on the major portals - Rightmove / Zoopla / On The Market and we use actual letting figures within it. It is also worth noting that even if your North Norfolk property is not currently operating as a holiday cottage but has great potential to be a FHL, we can put together a holiday let potential plan including projection figures to use with the marketing. This has proved enormously successful, enabling us to attract buyers to holiday cottages that had been on the market with other agents for considerable amounts of time.

Where you have a much-loved second home that also generates some income as a holiday let but perhaps you, your family and friends like to come and stay often; we will work with you to create the perfect marketing and sales strategy. This includes working with local holiday cottage agents on a booking plan that ensures your property is effectively marketed to those looking for both private homes and holiday homes which can generate income.

Managing the Process of Selling a Holiday Let with Ongoing Bookings

Traditionally there has been a concern amongst owners of Norfolk cottages that operate as holiday let businesses about whether to continue to take holiday bookings whilst marketing their property. There is a balancing act between ensuring the property appeals to the widest number of buyers and it continuing to generate an income for you, the current owner.

If your cottage is working hard for you and generating a great income then we can help you sell it to the right buyer who will want to keep on all your forward bookings. Often these buyers are looking for turn-key properties too, so there is no need to worry about what to do with all the furniture after the sale and another opportunity to increase the value of your investment.

We have a great working relationship with all the leading local holiday letting agencies, most notably Norfolk Hideaways, Norfolk Cottages and Barefoot Retreats and work closely with them throughout the sales process to manage viewings around existing bookings and to ensure a smooth transition of ownership on completion.